“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.”
I have always loved advertising. I remember being very little a watching amazed advertising awards ceremonies like Cannes Lions. My grandparents had Canal + installed, sort of Sky TV.
Advertising was the definitive reason to choose graphic design. A lifetime career that I am grateful every day to have. I was extremely fortunate to have at my local University a degree focused on graphic design for advertising.
These are some the advertising projects I had the pleasure to collaborate.