How to create an inclusive Christmas campaign?
When your customer base is a mix of cultures, religions, backgrounds and you are also based in Leicester Sq, Christmas campaigns can be complex.
To differentiate from the other competitors, we decided to go for a minimal approach, clean and subtle winter feeling. The words make a traditional tree, which is more neutral than any other Christmas symbols.
The style chosen gained praise from the Marketing and Events department. On this project, I led the creative direction and executed the design.