Koan Colors

Yes, colors. Apologies to the UK.


Koan Kolors was a pop-up art gallery appearing in Madrid every other month from 2013 – 2014. The mind behind the idea is one of my best friends. 

Koan poems are paradoxical anecdotes or riddles without a solution, used in Zen Buddhism to demonstrate the inadequacy of logical reasoning and provoke enlightenment.

I loved the idea from the very beginning. So I decided to volunteer and offer my branding skills to create the gallery identity. We started first with the logo design and brand personality.

I loved every phase of the project and had absolute freedom to create and propose. Everybody loved the logo design and after all the years passed, still looks fresh.

I wish I had the chance to assist to the opening exhibitions back then but I was in London. I heard that were an absolute success among Madrid’s hipsters.