Madame Matcham

There is magic in every corner of The Hippodrome Casino London.


This project was commissioned to replace and old cabinet between 2 stair flights on the 1st floor. The cabinet contained old gambling memorabilia.

The Team though on a virtual fortune teller, a responsive touch screen with more than 40 messages. Some of them including promotions, calls of action and marketing messages.

It was a collaboration between the communications department, marketing, IT and creative. The end result had a tremendous impact. People were posting on social media Madame Matcham’s revelations and the number of customers interacting around the area drastically increased. Data numbers also showed a rise in customer traffic in the promoted areas.

In this project, I led the art direction, design and assist the communication department with relevant quotes to the images.